Canela Media has employed veteran media and leisure govt Philippe Guelton as international president, tasked with driving the Hispanic digital media firm’s progress and profitability within the U.S. and worldwide markets.
Guelton joins New York-based Canela after his earlier employer, Chicken Soup for the Soul Entertainment, closed its doorways after submitting for chapter final 12 months. At CSSE, which was the mum or dad firm of the Redbox DVD kiosk community, Guelton served as chief income officer and president of the free streaming service Crackle (previously a three way partnership with Sony). He oversaw Crackle and Crackle Connex, the corporate’s advert gross sales arm for its owned-and-operated streaming and branded leisure properties.
Prior to Crackle and CSSE, Guelton was CEO of SheKnows Media (now SHE Media), which achieved a complete attain of 70 million month-to-month distinctive guests and greater than 300 million social media followers. He led the approach to life media firm by way of its 2018 sale to PMC (which he additionally owns Variety). Previously, Guelton served as president of Thrillist Media Group, COO of Hachette Filipacchi Media US, and CEO of Japanese media firm Fujingaho (now a part of Hearst).
At Canela Media, he experiences to co-founder and CEO Isabel Rafferty Zavala. Based in New York, Guelton will oversee international gross sales, advertising and marketing, human assets, promoting operations and buyer success.
“I’m thrilled to share the thrilling information that, as a part of our progress technique, we’ve got employed Philippe Guelton as international president to assist information us into this subsequent chapter,” Rafferty Zavala mentioned in an announcement. “As the previous chief of Crackle, Philippe brings in depth expertise within the streaming trade and I’m assured that he’ll play an instrumental function in driving Canela Media’s progress on this subsequent section.”
Guelton commented: “I’m thrilled to affix Canela Media and sit up for working with founders Isabel and Michael Rafferty to construct on the corporate’s success and amplify its impression. As the Spanish-speaking inhabitants continues to develop and form each side of our society, I’m excited to contribute to Canela Media’s mission of offering culturally resonant and influential content material.”
Canela Media operates Canela.TV, a free streaming platform aimed toward Latin American audiences that options a mixture of unique programming throughout Canela Music, Canela Kids, Canela Deportes, Canela News and a library of telenovelas and basic Mexican movies. Canela Audience Solutions, the corporate’s proprietor, identifies U.S. Hispanic audiences on English- and Spanish-language streaming platforms.
The better of the variability
Sign as much as The Variety newsletter. For the most recent information, comply with us on Facebook, TwitterAND Instagram.
