The newest Eurostat knowledge on the media sector paint a combined image.
The variety of authors, journalists and linguists within the EU is lowering, however the fee of publishers is rising considerably.
While the variety of professionals decreased by 2.5% in comparison with 2022, the publishing homes grew by 9%.
Portugal media firms noticed the most important enlargement, with a rise of seven.3%, adopted by Malta (7.1%), France (6.5%) and Bulgaria (3.6%).
France, nevertheless, stays – far-off – the nation with the best variety of publishers: virtually 24,000.
Yet the nation has misplaced about 13% of its media professionals since 2022.
Journalists are turning to bartenders and deliveries to make ends meet
New research Conducted in 33 European nations it exhibits that about 60% of journalists are experiencing signs of exhaustion between monetary instability, administrative costs, lack of social advantages, fears of dismissal and issues concerning the impression of the AI on their career.
Now there are lower than 870,000 staff on this discipline within the EU, together with linguists and authors.
According to knowledge, it is a significantly anxious second for freelancers, since 62% are pressured to search out different sources of earnings to make ends meet.
Some flip to public relations (37%), others in instructing (34%) or advertising (19%), in keeping with the Tiktok and Display Europe ratio. The report additionally exhibits that there are people who resort to alternate options reminiscent of “bartending, actual summer time and parcel supply”.
Despite this and the challenges confronted by journalists, 65% of interviewees consider that they may nonetheless be employed in journalism within the subsequent 5 years.
The scenario extends properly past the continent, since journalists usually are not beneath strain solely in Europe. Another researchperformed in America in 2024 by Muck Rack, he confirmed that 53% thought of to cease as a result of exhaustion and burnout.
Ai lowers the doorway obstacles to the media market
It shouldn’t be clear whether or not the rise within the new media firms has been considerably influenced by the AI; However, the World Economic Forum, in its report “Ai in the media, entertainment and sport“, he says that synthetic intelligence has contributed to decreasing market entry obstacles reminiscent of technical expertise and investments on this sector.
At the identical time, nevertheless, different research counsel that some editorial places of work are reluctant to undertake the IA.
“Although firms have made some progress, the implementation of vital digital applied sciences, reminiscent of Ai and Big Data, stays restricted”, says a examine by the University of Athens, which has analyzed nations reminiscent of France, Cyprus, Greece and Portugal.
Portugal, particularly, reported essentially the most acute drop within the variety of journalists, authors, linguists ND within the Eurostat knowledge set: -28%.
The Netherlands additionally misplaced a major half: -17.1%, with Austria that adopted the closure of -15.4%. On the opposite hand, the numbers climbed to the celebs in Luxembourg (+67.6%), Latvia (+43.5%) and Lithuania (+24.1%).
In general phrases, Germany far leads the variety of professionals, virtually 240,000 on the sphere, a lot later than France in second place, with lower than 93,000, adopted by Spain (74,200), Italy (72,300) and Poland (69,600).
