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Google introduces Veo and Imagen 3 on the AI ​​platform

Google introduces Veo and Imagen 3 on the AI ​​platform

Two new generative AI fashions from Google, Veo and Imagen 3, are now available on the Vertex AI cloud internet hosting service. Veo generates movies and Imagen 3 creates images.

Google proposes that these templates might be utilized in advertising, e-commerce, and extra.

Veo creates movies from textual content or picture directions

After corporations like OpenAI experimented with video technology with combined success earlier this yr, infrastructure and processing energy have caught up and made video technology extra sensible. Just this week, Amazon launched a video technology mannequin known as Amazon Nova Reels on AWS.

Veo creates movies from textual content or picture directions and might add parts to present movies. Google addressed widespread challenges in AI for video technology, corresponding to sustaining continuity and avoiding unnatural-looking movement. This effort adopted OpenAI’s February Sora demonstration, which highlighted points corresponding to weird actions, together with surreal examples with wolves.

Veo can generate photos over a minute lengthy at 1080p decision, and longer movies can embrace a number of scenes generated by sequential directions.


Veo can replicate totally different inventive types, as proven by this video, generated solely from the mannequin. Image: Google DeepMind

Veo is now accessible in personal preview. To get began, account holders can contact their group’s Google Cloud account consultant.

Imagen 3 creates photorealistic or animated-looking photos

Imagen 3, launched in Vertex AI in personal preview in June, will likely be typically accessible “beginning subsequent week.” Imagen 3 can create sensible or stylized photos from textual content directions. Google stated element, lighting and artifact discount are improved over the earlier technology Imagen.

On the advertising aspect, Google highlighted that organizations can incorporate their “model, type, emblem, material, or product options” into AI-generated photos. Customer information shouldn’t be fed again into the mannequin to coach the most recent iterations of Imagen.

A enterprise can insert its personal product photos into Imagen 3’s AI-generated content material. Image: Google Cloud

Google offered guidance to work with Imagen 3 for builders. For safety functions, Imagen 3 comes with digital watermarking, content material filters, and information governance protections.

SEE: These video manufacturing templates for Google Sheets and extra might make your workflow smoother.

Companies are providing extra generative AI choices and exploring sources of ROI

Google Cloud has offered Veo and Imagen 3 on Vertex AI to a number of high-profile prospects, who’ve praised the instruments for quickly iterating content material utilizing generative AI. However, generative AI giants and their prospects generally battle to know learn how to derive worth from the instruments.

In the meantime, Google said that 74% of organizations with investments in generative AI see ROI. However, the reception to AI-generated content material has not been universally optimistic: Coca-Cola’s AI-generated video advert in November created disputewith some customers reacting negatively to what they understand as an absence of creativity or authenticity.

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