Getty ImagesThe quantity of Guinness pubs you should buy within the run-up to Christmas has been restricted by producer Diageo after “distinctive demand” during the last three weeks.
It is known the corporate is working at 100% manufacturing capability however has nonetheless positioned limits on orders in Britain.
The drink is changing into more and more standard amongst ladies and younger folks, and up to date worldwide rugby matches have put a pressure on provides.
Diageo has stepped up its advertising and marketing efforts and partnered with influencers in recent times to attempt to elevate Guinness’ profile.
A Diageo spokesperson mentioned: “Over the final month now we have seen distinctive client demand for Guinness in Great Britain.
“We have maximized provide and are working proactively with our clients to handle distribution to the commerce as effectively as potential.”
Guinness gross sales have just lately bucked market traits, in keeping with knowledge from meals and beverage analysis agency CGA.
While general beer consumption decreased barely between July and October, the amount of Guinness consumed from kegs elevated by greater than fifth place.
Diageo has invested cash in its St James’s Gate brewery in Dublin and has additionally constructed a brand new brewery in County Kildare.
It has targeted advertising and marketing efforts on making an attempt to broaden Guinness’ attraction, with hyperlinks to Scottish singer Lewis Capaldi and actor Jason Momoa.
