Toymaker Mattel has apologized for a typo that appeared on the packaging of its “Wicked” line of dolls and listed the deal with of an grownup web site.
The error took maintain this weekend means of social communication customers found that the hyperlink to the movie — Wickedmovie.com – was mislabeled, directing shoppers to Wicked Pictures, an impartial grownup movie firm.
“Mattel was made conscious of a misprint on packaging for Mattel Wicked Collection dolls, bought primarily within the United States, which was meant to direct shoppers to the official WickedFilm.com touchdown web page,” the corporate mentioned in an announcement. “We deeply remorse this unlucky error and are taking fast steps to treatment it.”
The merchandise was meant to coincide with the extremely anticipated Universal movie. The package deal included the containers containing the Elphaba and Glinda dolls. In the movie, Elphaba is performed by Cynthia Erivo and Glinda is performed by Ariana Grande.
News of the eyebrow-raising mistake got here a day after Erivo, Grande and Jennifer Lopez, in addition to Idina Menzel and Kristin Chenoweth, who starred within the unique Broadway blockbuster, appeared on the movie’s premiere on the Dorothy Chandler Pavilion. The movie, directed by John M. Chu, might be launched in theaters on November 22.
On Sunday, the Mattel-produced line of dolls was pulled from shops together with Target, one in all Universal’s retail companions within the movie, and could be faraway from different shops resembling Walmart, in response to stories. the Hollywood Reporter.
“Parents are suggested that the poorly printed and incorrect web site will not be appropriate for youngsters. Consumers who have already got the product are suggested to discard the product packaging or obscure the hyperlink and make contact with Mattel customer support for additional data,” the producer mentioned.
