THE WOMAN BEHIND THE BRAND
The public consideration on FashionValet’s alleged mismanagement may be attributed to the founder’s presence on social media, with blogger-turned-entrepreneur Vivy having over 1.8 million followers on Instagram.
Ms Vivy, 36, was FashionValet’s inventive director, whereas her husband was chief govt. Both resigned from their positions efficient Nov. 1.
A outstanding determine within the trend and enterprise business in Malaysia, Ms. Vivy has starred in her personal actuality tv sequence – Love,Vivy – and is the creator of the e book “The First Decade: My Journey from Blogger to Entrepreneur”, printed in 2022.
He has additionally acquired recognition, together with a spot in Forbes’ Asia 30 below 30 record and Young Entrepreneur of the Year on the Asean@50 Achievement Awards in 2017.
As the failure of her enterprise enterprise spirals right into a nationwide scandal, Ms. Vivy’s lavish and splendid life-style has come below the highlight.
Social media posts of her assortment of luxurious baggage and footwear, beforehand posted by Ms Vivy with the hashtags “#crazybaglady” and “#eachofthemhasastory” – which have since been deleted – have gone viral on social media.
Some netizens additionally forged criticism towards Ms. Vivy for portraying an opulent life-style regardless of her firm not doing properly.
“Vivy has SIX Dior saddle baggage costing RM19,000 every, not less than SIX Lady Dior baggage costing between RM28,000 and RM30,000 every… For Hermes (purses), she has one Hermes Constance price RM60,000 and TWO Herbags, price $3,050 every,” a netizen with the username @frhhh8989 posted on November 3, with the publish garnering over 7,900 reposts and 15,000 likes as of November 8.
However, the general public determine is not any stranger to controversy in Malaysia.
A 2021 analysis paper written by linguistics professors on the International Islamic University Malaysia analyzing Ms Vivy’s use of “demeaning language” has additionally been circulating on social media.
And in 2018, native media reported that Ms. Vivy had been criticized for a publish on her Instagram story concerning using counterfeit DUCK prayer clothes or telekung utilized by Muslims.
“We put on scarves for faith, we’re good Muslims and do not assist counterfeit merchandise, I am unable to think about how individuals can purchase pretend telekungs even for praying,” he posted, together with a photograph displaying his counterfeit merchandise. luxurious life-style model duck.
Ms. Vivy clarified her place, stating that she shouldn’t be criticizing those that use low cost merchandise for prayers, however quite is opposing those that assist counterfeit merchandise.
But controversies apart, Ms. Vivy had additionally carried out quite a few notable charitable initiatives to assist the frontliners and the much less privileged.
In 2020, its crowdfunding initiative – FV COVID19 Support Fund for healthcare staff on the frontlines of combating the COVID-19 pandemic in Malaysia – raised RM1.14 million.
