The America PAC, backed by Elon Musk, spent hundreds of {dollars} on promoting on social media platform X, owned by Elon Musk, to assist former President Donald Trump’s marketing campaign. According to X’s political advert disclosure knowledge, the American PAC ran 59 advertisements between July 8 and October 1, costing greater than $166,000 and producing, by X’s metrics, 32,058,424 impressions. All advertisements focused swing states: Georgia, Nevada, Pennsylvania, Michigan, Arizona and Wisconsin.
Musk first endorsed Trump quickly after the assassination try on the previous president in July in Butler, Pennsylvania. Since then, Musk has stated he’s “all in” in his assist for Trump, and appeared at a second rally in Butler earlier this month. “This election is an important election of our lifetime,” Musk stated on the time. “This isn’t any unusual election.” It was a part of Musk’s — and America’s PAC’s — efforts to show voters towards Trump in swing states.
America PAC was a driving drive behind voter mobilization for Trump’s marketing campaign, growing an app to assist canvassers goal possible voters. (The effectiveness of this technique with canvassers stays to be seen reportedly falsifying voter contacts on a big scale.) The PAC provided $47 to all undecided state voters who would comply with signal a petition in assist of the First and Second Amendments. Musk has additionally stated he’ll donate $1 million a day to voters who signal the petition, in a transfer by election regulation skilled Rick Hasen described as “clearly unlawful.”
Federal Election Commission paperwork launched final week revealed that Musk has funneled $75 million into the PAC since July, dwarfing different Silicon Valley donors who assist the previous president. Musk additionally donated to Building America’s Future PACwho ran anti-Kamala Harris advertisements aimed toward dissuading black and Muslim voters, notably in swing states.
Musk additionally used his possession of X to additional promote Trump. In August, Musk met with Trump for an interview hosted on X Spaces. He additionally promoted and re-shared conspiracy theories promoted by the Trump marketing campaign, additionally claiming that the Democratic Party would permit undocumented immigrants to vote with a purpose to win elections.
In an advert revealed between September 27 and October 1, the publish learn: “Georgia is filling up with unlawful immigrants: In simply 3 years, Kamala has launched extra unlawful immigrants into our nation than almost 3 instances the inhabitants of Atlanta. End the chaos on the Kamala border and request your vote for President Trump at this time.” The advert hyperlinks to the web site votesafe.org, paid for by America PAC and the place voters can examine their voter registration standing and request ballots.
All PAC advertisements are linked to the @theamericapac X account, which hyperlinks to the PAC web site. Before his look at Trump’s October rally in Butler, Musk had finished so he took over the handle @america for the American PAC.
America PAC has additionally invested closely in advertisements on the Meta, Facebook and Instagram platforms, operating greater than 250 advertisements in October alone.
A consultant for X didn’t instantly reply to a request for remark.
